I enjoy reading articles and infographics about millenials just like we all enjoy taking personality tests.  It’s fun to read about yourself.  It makes you feel important that somewhere out there, some junior copywriter did all this Googling and researching about millennial trends and handed it in to a senior copywriter and that senior copywriter scribbled all over it with a red pen and  then turned it into this pretty little image with bar graphs and clip art because it doesn’t matter what age you are anymore, none of us can read.

My hat’s off to that junior copywriter because they probably know more about millennials than I do, considering I barely know myself comprehensively. I do know my husband fairly well, so I’m up to a data sample of two out of 80 million which is statistically irrelevant.  

The best thing about millennials is that they are perfect fodder for today’s currency: content creation.  This is only my first taste of that addicting elixir of millennial-focused pieces which thousands of copywriters, marketers, speakers, YouTubers, politicians, brands, writers, singers and everyone else have already drunk deep and are now enjoying the instant attention any content receives with the keyword “millennial” sprinkled in liberally.

Sprinkles.  I think that’s something we are supposed to love.  Along with the color pink, delaying life decisions, racking up student debt, giving to charity, Instagram stories, avocado toast, and socialism.  

My boss once asked me if I met my husband online because I’m A Millennial.  I told him that my husband didn’t have a cell phone until we had been dating for two years and we communicated mainly via intracampus snail mail.  That was the end of that conversation because when we talk about millennials or any conglomerate “group” we really are just looking for things that verify what we already think.  The reality is, millennials don’t exist.  We can create pretty graphs when we group cohorts of a certain age group together, but as a collective, we don’t exist.  

This year (is it too late for New Year resolutions?), I want to focus on getting to know people better as individuals instead of aggregates.

3 thoughts on “Millennials

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